04.17


FEATURED DESIGN

I designed this poster for EXTINCTION – which ran at Guild Hall. March 30 through April 16

DESIGN TIP

MAKE A MINI VERSION
While poster design is primarily a print project, create mini versions that can be used in other places as well. Remember one of those basic principles of marketing – a person needs exposure to something 20 times to remember it. The multiple poster versions can help you accomplish just that.

  • Scale down an image that can be shared on social media.
  • Make a postcard or letter size to hand out.
  • Consider making a “poster-version” landing page for your website.
  • Create a version that can be sent via email.

(read more…)

INANE RANT

BEMUSEMENT PARK

  • no working rides
  • random, inexplicable hours
  • no parking
  • map has nothing to do with the actual park
  • no restrooms

Sounds like fun, right?

please email me your ideas for a BEMUSEMENT PARK.

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